Local Keyword Research for Service Businesses, Start to Finish
Volume is a vanity metric when you only serve one metro. Here is how we pick keywords that actually turn into booked jobs.
July 29, 2026Read
Joseph founded HumJAM after two decades of watching good local businesses lose work to competitors who simply showed up first on Google. He spent years consulting on large technology projects, including work alongside teams at IBM and Microsoft, and was named Leader of the Year for his work building teams that ship.
His background in music is where the HumJAM name comes from. A band only sounds good when every player is in time with the others, and local search works the same way. Your profile, your website, your reviews and your content all have to play the same song.
Today he works directly with owners on the Harmonic SEO Formula, the process HumJAM uses to turn local search into booked jobs. You can reach him at +1 (678) 737-4002.
Articles by Joseph
The Google Business Profile Checklist We Run on Every Client
Your profile is the most valuable piece of real estate you do not own. Here is the checklist we work through line by line before we touch anything else.
July 21, 2026Read
How to Rank in the Google Map Pack (Without Guessing)
The three map results at the top of local search take most of the clicks. Here is the exact order we work in to get a business into them.
July 12, 2026Read
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